Job Description

Job Title: Social Media Marketing Assistant

Location: Remote

Job Type: Full-Time, Paid Position

Compensation: $15-20 per hour

About HighKey Enterprises

HighKey is a forward-thinking digital PR and social media management agency, specializing in enhancing the digital presence of top-tier clients in the aesthetic industry, including elite plastic surgeons and aesthetic clinics. Our mission is to build their brands through cutting-edge social media strategies, innovative content, and lead-generation initiatives, helping them establish authority and attract a loyal patient base.

Job Overview

As a Social Media Marketing Assistant at HighKey, you'll play a pivotal role in executing and supporting social media strategies tailored to the aesthetic industry. Reporting to the Social Media Manager, you will be involved in every aspect of content creation, community engagement, analytics, and campaign support. This role is ideal for someone passionate about social media, creative, and eager to contribute to high-impact branding projects.

This role is both strategic and hands-on, requiring you to work closely with our social media team to optimize client accounts, ensure the content aligns with the client's brand identities, and help scale their online visibility. You'll also have the opportunity to grow within HighKey, as successful assistants have the potential to move into Social Media Manager roles as the company expands.

Key Responsibilities

1. Content Creation and Curation

• Collaborate with the Social Media Manager to create compelling, viral, and appealing content for platforms like Instagram, TikTok, YouTube, and Facebook.
• Assist in creating and managing content calendars to ensure consistency and strategic alignment across platforms.
• Coordinate with video editors and graphic designers to produce high-quality videos that resonate with the target audience.
• Develop and organize content scripts for film sessions, aligning with each client's brand style and objectives.

2. Community Engagement

• Monitor, respond to, and engage with comments, messages, and mentions across social platforms to build a loyal community.
• Foster positive interactions with followers, answering questions, addressing concerns, and representing the brand voice in all engagements.

3. Analytics and Reporting

• Track key performance metrics, including reach, engagement, and conversion rates, and compile regular reports on social media performance.
• Analyze data to assess what content performs best and recommend adjustments to optimize content strategy based on insights and emerging trends.

4. Campaign and Project Support

• Assist in planning and executing social media campaigns, promotions, and contests from concept to completion.
• Collaborate with cross-functional teams to ensure social media aligns with overall brand goals.

5. Research and Trend Analysis

• Keep up-to-date with social media trends, algorithm changes, and platform updates to help HighKey stay at the forefront of digital marketing.
• Conduct competitive research to identify content trends and best practices within the aesthetic industry.

6. Administrative and Project Management Support

• Utilize tools such as Basecamp, Notion, and Hootsuite for efficient project management, content scheduling, and documentation.
• Help maintain an organized content library, manage social media calendars, and ensure seamless communication across teams.

Qualifications

• A bachelor's degree in Marketing, Communications, or a related field is preferred.
• 1-2 years of experience in social media management, digital marketing, or related fields.
• Strong understanding of social media platforms, particularly Instagram, TikTok, YouTube, and LinkedIn.
• Excellent communication and organizational skills, with a sharp eye for detail.
• Familiarity with social media analytics tools (e.g., Hootsuite, Buffer) and basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite).
• Ability to multitask, prioritize, and thrive in a fast-paced environment.
• Passion for social media and a keen interest in the aesthetic and medical industries.

Commitment and Growth Potential

This is a full-time, paid position starting at $15-20 per hour. As you grow with HighKey, you have significant potential to advance into a social media manager role, where you'll lead projects and accounts within the social media team.

Diversity and Inclusion

HighKey is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences and are dedicated to building a team that represents a variety of perspectives.

Application Process

Submit your resume along with examples of social media accounts or campaigns you've managed. Highlight your passion for social media and any specific achievements in engagement or growth you've driven. We look forward to seeing how you can contribute to our client's success and help elevate their brands in the aesthetic industry.

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