Job Description
Job Type: Contractor
Salary: Competitive and commensurate with experience
Location: Remote (USA only)
Role Overview:
We are strategic planners committed to addressing our clients' business objectives through various means, including business planning and transformation, brand positioning, business development, innovation, training and development, and digital modernization.
Our clients rely on us to drive business transformation beyond traditional communications planning by identifying and impacting key business and marketing KPIs. To continue our mission, we are seeking a talented individual to join our team.
About the Opportunity:
We are looking for a creative and results-driven Marketing Manager to lead the marketing and promotional efforts for our large conferences and expos. This role is perfect for someone passionate about event marketing and eager to make a significant impact.
Responsibilities:
Strategy Development: Craft and implement a comprehensive marketing strategy to boost awareness and registration for our conferences.
Website and App Management: Oversee all aspects of the event website and mobile app, ensuring they are user-friendly and effectively communicate with potential attendees, exhibitors, and sponsors.
Digital Marketing: Execute targeted digital marketing campaigns, including email marketing, social media marketing, and pay-per-click advertising, to reach relevant audiences.
Media Relations: Collaborate with our Public Relations team to secure media coverage for events.
Promotional Materials: Develop and manage promotional materials such as brochures, flyers, and e-blasts to promote the event across various channels.
Exhibitor Management: Oversee the exhibitor recruitment process and manage the exhibitor prospectus.
Sponsorships: Develop and manage sponsorship packages and secure sponsorships to support the event.
Data Analytics: Track and analyze the performance of marketing campaigns using data analytics tools, reporting on effectiveness and identifying areas for improvement.
Collaboration: Work closely with the event planning team to ensure all marketing materials and messaging align with the overall event theme and objectives.
Qualifications:
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: At least 5 years of experience in marketing event management or a similar B2B environment, with a proven track record of successful marketing campaigns.
Digital Marketing Skills: Strong understanding of digital marketing best practices, including SEO, SEM, and social media marketing.
Communication Skills: Excellent communication, writing, and editing skills.
Technical Proficiency: Proficient in marketing automation and analytics tools. Experience with content marketing is a plus.
Independence: Ability to work independently and manage multiple projects simultaneously.
Organizational Skills: Strong organizational skills and meticulous attention to detail.
We are excited to welcome a new member to our team who shares our commitment to excellence and innovation. If you're passionate about making a difference through strategic event marketing, we would love to hear from you!
Employment Type: Full-Time
Salary: $ 49,000.00 118,000.00 Per Year
Job Tags
Full time, For contractors, Remote job,