Job Description

POSITION SUMMARY:
As a Marketing & Branding Specialist at Fence Direct, you will be responsible for organizing and managing all marketing efforts, developing strategies to scale the company, and ensuring efficient tracking of marketing expenses. This role requires a creative professional with expertise in social media, website management, coding, and branding development. The ideal candidate will collaborate with management to enhance brand visibility, maintain an engaging online presence, and drive marketing initiatives that generate leads and growth.

ABOUT FENCE DIRECT:
Fence Direct operates in Central Florida, providing high-quality fence products and installation services to both residential and commercial customers. Our mission is to create secure and reliable environments for our communities. We offer a wide range of DIY, wholesale, and installation fence products. Our core values — integrity, optimism, consistency, accountability, respect, and innovation — guide our operations and define our workplace culture.

PERFORMANCE OBJECTIVES:

• Develop and execute marketing strategies to increase brand awareness and customer engagement.
• Organize and track all marketing efforts to ensure efficient use of marketing budget and return on investment.
• Create, schedule, and manage social media content across various platforms to drive engagement and brand recognition.
• Maintain and update the company website, ensuring it remains visually appealing, user-friendly, and optimized for search engines (SEO).
• Utilize coding skills to make necessary website improvements and implement digital marketing tools.
• Assist in branding development, ensuring cohesive brand messaging, design, and voice across all marketing channels.
• Collaborate with management to strategize and implement marketing campaigns that align with business goals.
• Design marketing materials such as brochures, digital ads, email campaigns, and promotional content.
• Analyze marketing data, generate reports, and provide insights to improve marketing effectiveness.
• Stay updated on industry trends, digital marketing innovations, and emerging technologies to keep the company ahead of competitors.

CAPABILITIES / KEY COMPETENCIES:

• Strong creativity and ability to develop visually compelling and engaging marketing content.
• Proficiency in social media marketing, content creation, and analytics tools.
• Experience with website management, including knowledge of WordPress, HTML, CSS, and basic coding.
• Strong understanding of branding principles and the ability to create consistent brand messaging.
• Excellent organizational skills to track marketing efforts and expenses effectively.
• Ability to analyze marketing performance metrics and adjust strategies accordingly.
• Strong project management skills with the ability to multitask and meet deadlines.
• Strong communication and collaboration skills to work effectively with leadership and team members.

EDUCATION & EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field preferred.
• 2+ years of experience in marketing, branding, digital marketing, or a similar role
• Proficiency in graphic design tools (Adobe Suite, Canva, etc.) and digital marketing platforms.
• Experience with social media management tools and website content management systems (CMS).
• Basic coding knowledge (HTML, CSS, JavaScript) preferred.

PHYSICAL REQUIREMENTS:

• Ability to sit for extended periods while working on a computer.
• Capability to lift and carry marketing materials, equipment, or promotional items up to 25 lbs.
• Occasional standing or walking for photoshoots, events, or content creation.
• Comfortable working in both office and outdoor environments when required for marketing projects.

COMMITMENT TO DIVERSITY:
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Fence Direct recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@fencedirectfl.com . Alread y a Fence Direct candid ate? Please connect directly with your recruiter to discuss this opportunity.

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