Job Description

Pacifico Power is a startup focused on developing, constructing, owning, and managing behind-the-meter commercial energy projects. The company will expand into storage, micro-grids, and community-based energy distribution as the regulations continue to loosen and allow for these alternative means of providing power.

Pacifico Power “PP” is an affiliate of Pacifico Energy Group “PEG”, a leading renewable energy company with a focus on utility-scale renewable projects in Asia. Over the last 10 years Pacifico Energy has developed over 1 GW of renewable energy projects worldwide, equating to $3.5 billion of investment.

We are looking for a part-time Email Marketing Coordinator. This role is part-time to full-time based on the company's needs.

What you get to do every day:

1. Email Campaign Management:

   • Develop and execute email marketing campaigns to promote our products and services.

   • Manage the end-to-end process of email campaigns, including planning, designing, testing, scheduling, and tracking.

2. Customer Success / Lead Conversion:

   • Manage customer success function, including responding to inbound leads by email and phone to convert qualified leads into active customers prepared to receive energy solutions proposals.

   • Responsible for initial customer conversations to educate and qualify leads as being within target markets and company backgrounds.

   • Accountable for quotas related to lead generation and successful customer conversion.

3. Content Creation:

   • Collaborate with the content and design teams to create engaging and relevant email content.

   • Write compelling subject lines and email copy that drive engagement and conversions.

4. Audience Segmentation and Personalization:

   • Segment email lists based on customer demographics, preferences, and behavior.

   • Personalize email content to target specific customer segments effectively.

5. Performance Analysis:

   • Monitor and analyze email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI.

   • Provide regular reports and insights to optimize future campaigns.

6. Compliance and Best Practices:

   • Ensure all email campaigns comply with industry standards and legal requirements, such as GDPR and CAN-SPAM.

   • Stay up-to-date with email marketing best practices, trends, and technologies.

7. A/B Testing:

   • Conduct A/B testing to optimize email content, design, and delivery times.

   • Analyze test results to make data-driven decisions for improving campaign performance.

8. CRM and Email Marketing Tools:

   • Utilize CRM and email marketing platforms (e.g., ZoomInfo Engage / WebSights, Mailchimp, HubSpot) to manage email lists and campaigns.

   • Maintain clean and up-to-date email lists to ensure deliverability and engagement.

• Bachelor's degree in Marketing, Communications, or a related field.

• 1-3 years of experience in email marketing, preferably in the solar or technology industry.

• Strong customer success capabilities, including responding to and educating customers, maintaining early relationships, and converting leads to active customers.

• Strong understanding of email marketing principles, best practices, and tools.

• Excellent writing, editing, and proofreading skills.

• Proficiency in HTML/CSS for email design is a plus.

• Experience with CRM and email marketing platforms (e.g., ZoomInfo Engage / WebSights, Mailchimp, HubSpot).

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Detail-oriented, organized, and able to manage multiple projects simultaneously.

Preferred Experience:

• Experience in the solar or technology industry is highly preferred.

• Knowledge of renewable energy products and services.

• Customer-facing experience, including relationship management for corporate and municipal entities.

• Familiarity with digital marketing strategies and tools.

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