Job Description

About Us: We are a dynamic car dealership focused on delivering exceptional service and top-tier vehicles to our community. To help drive our growth, we are looking for an EXPERIENCED and creative and results-driven Digital Marketing Specialist to join our team. If you have a passion for digital marketing, social media, and SEO/SEM strategies, this is a fantastic opportunity to help build our online presence and engage with customers across various platforms. Job Overview: As the Digital Marketing Specialist, you will be responsible for managing and optimizing our dealership's online presence. Your primary focus will be on auditing our current websites, creating and optimizing content for SEO and SEM, and managing our social media presence across platforms including Facebook, Instagram, TikTok, and X (formerly known as Twitter). The goal is to increase brand awareness, drive traffic, and generate leads for our dealership. Key Responsibilities:

• Website Auditing: Review, audit, and recommend improvements for the dealership's websites to ensure optimal performance, user experience, and search engine optimization (SEO).
• Content Creation: Develop and execute content strategies for blogs, web pages, and landing pages that are SEO-friendly and aligned with our dealership’s brand.
• SEO/SEM Management: Implement and manage SEO strategies to improve organic search rankings. Run SEM campaigns (Google Ads) to drive targeted traffic and increase sales leads.
• Social Media Management: Create, curate, and manage engaging content across multiple social media platforms, including Facebook, Instagram, TikTok, and X. Tailor content to suit each platform's audience and algorithm.
• Analytics & Reporting: Track and analyze the performance of SEO, SEM, and social media campaigns. Provide insights and actionable recommendations to improve overall digital marketing performance.
• Trend Monitoring: Stay up-to-date with the latest industry trends, platform updates, and best practices to ensure the dealership’s online marketing is competitive and innovative.
• Brand Voice Development: Ensure all content aligns with the dealership’s brand voice and marketing goals, presenting a cohesive and professional image to potential customers.

Qualifications:

• Proven experience in digital marketing, including SEO, SEM, and social media management.
• Familiarity with website auditing tools (e.g., Google Analytics, SEMrush, Moz, or similar).
• Experience in running and optimizing Google Ads and paid social media campaigns.
• Strong understanding of social media platforms, particularly Facebook, Instagram, TikTok, and X.
• Excellent writing and content creation skills with an eye for detail.
• Ability to analyze data and derive actionable insights.
• Knowledge of automotive industry trends is a plus, but not required.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.

Perks & Benefits:

• Competitive salary with performance-based bonuses.
• Opportunity to work with a growing, innovative team.
• Access to the latest tools and training in digital marketing.
• Health, dental, and vision insurance.
• Employee discounts on vehicles and services.

How to Apply: If you are a creative digital marketer with a passion for cars and a desire to grow with an exciting dealership, we’d love to hear from you!

Job Tags

Full time,

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